Strategy for the Speed of AI. Judgment for the Heart of Your Brand.

site under construction jan 2026

Experience You Can’t Prompt.
Strategy You Can Scale.

Brand Novus is a senior-level consultancy built for leaders who know that a brand isn't a just a logo—it’s also the collective intelligence of their people. We combine 30 years of global brand-building with modern AI acceleration to evolve your brands, your culture, your workflows, and your competitive edge.

Human-first brand strategy
Human-first AI Transformation
PARTNER WITH OUR CONSULTANTS

Why "Human-First" is a Strategic Advantage.

We don't just provide consulting; we provide the bridge betwee where your brand is and where the future of work is going.

  • We design for transformation, not just ideas.

  • We keep humans in charge, even when AI is involved.

  • We work where brand, design, and behavior meet

  • We bring real innovation experience, not theory

  • We stay calm when things are messy

Built on Senior Experience

With 30+ years of leadership at P&G, Kraft, Intel, and Ethicon, we don't just theorize about brand growth—we’ve lived it. We use AI to accelerate insight, but we rely on decades of boardroom experience to provide the judgment, context, and direction machines can't.

Your People are
Your Brand

A brand isn't a logo; it's the collective judgment and creativity of your team. In an era of automated sameness, your only competitive advantage is the "Human Delta"—the unique insight your people bring to the table. We don't just "adopt" AI; we transform your workflows so your team can spend 100% of their time on the strategic work that machines can't replicate.

Strategy, Designed to be Used.

Most strategies die in a slide deck. Ours live in your decisions.

  • Actionable Frameworks We translate high-level brand strategy into practical, daily frameworks that align your leadership and empower your frontline.

  • Human-Led AI Workflows We re-engineer your core processes to integrate AI where it adds speed, while protecting the human touchpoints that define your brand.

  • Continuous Alignment Through our ongoing intelligence, we ensure your strategy doesn't sit on a shelf—it evolves in real-time with the market.

HUMAN-LED
BRAND STRATEGY

Define Your Advantage. Aligning your people around a singular, human-first vision. Strategy fails when it lives in decks instead of decisions; it must be designed to move people, not just inform them. We deliver brand strategy through proven frameworks, accelerated by AI to move insight into alignment and action.

  • Focus: Positioning, Brand Architecture, Communication Strategy, and Team Alignment.

Brand Strategy In Action

HUMAN-LED AI TRANSFORMATION

Amplify Your Output. Giving your people the "Exoskeleton" they need to compete in an AI world. AI transformation is a strategic decision about your culture, not just a technology choice. We use design thinking to integrate AI into real workflows and team dynamics where human judgment remains in the lead.

  • Focus: Design Thinking Frameworks, Human AI Adoption, and ROI-driven Transformation.

AI Adoption Sessions

ONGOING INTELLIGENCE

Secure Your Future. Keeping your people ahead of the curve so they are never reactive. Strategy is not a one-time decision; markets and culture shift before old signals fade. We provide secure, AI-enabled environments to monitor trends and category signals so leaders can pressure-test decisions in real-time.

  • Focus: Trend Monitoring, Category Signaling, and Strategy Evolution.

Subscription Models

What happens when brand strategy, consumer psychology, 70+ design thinking sessions tackle internal AI chaos?

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“Brand Novus was my go-to for strategy and creative while acting as Marketing Manager, Distribution and North America for Komatsu America. Excited to engage with them again in my new role and leverage their AI mastery.”

Chad Fredickson, GM Marketing and Digital Solutions, Powermotive Corp.