Strategy only works if people use it.
site under construction jan 2026
Brand Novus is a human-first, senior strategy consultancy built for speed. We help leaders navigate moments of change, from evolving brands to new ways of working, including human-led AI transformation. Our work brings together brand strategy, design thinking, and creativity. AI accelerates insight. Senior strategists provide judgment, context, and direction.
What we do differently.
We design for transformation, not just ideas.
We keep humans in charge, even when AI is involved.
We work where brand, design, and behavior meet
We bring real innovation experience, not theory
We stay calm when things are messy
Built on Senior Experience
Our senior strategists bring 30+ years of experience across global brands including P&G, Kraft, Philips, Intel, and Ethicon. We focus on brand strategy, human-led AI transformation, and go-to-market creative, using AI to accelerate insight while keeping human judgment in charge.
STRATEGY, DESIGNED TO BE USED
Strategy fails when it lives in decks instead of decisions. That’s why strategy must be designed to move people, not just inform them.
Brand Novus delivers brand strategy through proven brand-building frameworks, accelerated by AI which adds clarity and speed. We work inside real consumer and business contexts, so insight becomes alignment, and alignment becomes action.
HUMAN-LED AI ADOPTION
Your culture is part of your brand.
That’s why AI transformation is not a technology decision. It is a strategic one.
Brand Novus uses design thinking to help organizations adopt human-led AI in practical, focused ways, so the company transforms, leading to ROI. We work inside real workflows, real decisions, and real team dynamics so teams know where AI adds value, where judgment must lead, and how work actually gets done.
ONGOING INTELLIGENCE
Strategy is not a one-time decision. Markets move. Culture shifts. New signals appear before old ones fade.
Brand Novus provides ongoing brand and marketing intelligence through secure, AI-enabled environments to help teams stay current without losing focus. We monitor trends, category signals, and cultural shifts so leaders can pressure-test decisions, spot change early, and keep strategy relevant as conditions evolve.
What happens when brand strategy, consumer psychology, 70+ design thinking sessions tackle internal AI chaos?
“Brand Novus was my go-to for strategy and creative while acting as Marketing Manager, Distribution and North America for Komatsu America. Excited to engage with them again in my new role and leverage their AI mastery.”
Chad Fredickson, GM Marketing and Digital Solutions, Powermotive Corp.
