SENIOR STRATEGISTS. HUMAN-LED AI.
DECISIONS THAT STICK
Why Brand Novus?
Strategy moves too slow for today’s markets.
We built Brand Novus to fix that by combining:
• Senior strategy experience
• AI platforms designed for clarity
• A bias toward clear, fast, usable decisions
• Frameworks that deliver ROI
We Work Best With Brands that:
• Operate in fast-moving or crowded categories
• Are in growth stages where each decision matters
• Value clarity over consensus
• Want a true strategic partner, not another agency or an inexperienced consultant
Founder: Ellen Craven: Founder & Principal Strategist and Facilitator
The Bridge between Boardroom Logic and AI Acceleration.
The Pedigree: 30+ years of leadership driving growth for global icons including P&G, Kraft, Intel, and Phillips.
The Transformation Role: Specializes in Human-Led AI Transformation, moving organizations past simple "adoption" and into top-down business model reinvention.
The Human Delta: Provides the high-level judgment and "creative curveballs" that AI cannot prompt—ensuring that your strategy lives in your decisions, not just a slide deck.
Focus: Brand Architecture, GTM Strategy, and Workflow Re-engineering.
Founder: Kenny Snowball: Head of Verbal & Visual Creative
The Architect of Belief and Narrative Resonance.
The Pedigree: A master of high-stakes storytelling and creative strategy for industry giants including GE HealthCare and Komatsu.
The Transformation Role: Bridges the gap between raw data and brand soul, ensuring that AI Transformation enhances—rather than dilutes—the company's unique voice.
The Human Delta: Specializes in building narratives that teams and markets actually believe. He brings the "gut-check" intuition and verbal sharpening that no LLM can replicate, turning generic AI output into a competitive advantage.
Focus: Creative Strategy, Verbal Identity, and Narrative-Driven Alignment.
We partner with Behavioral Strategists, Human-led AI Creatives, Insights Strategists, Brand Strategists, AI Integration Strategists, Consumer Researchers, Developers, Expert facilitators, and Business Strategists.
Start with a Strategic AI Audit Sub-headline: Because you can't transform what you haven't secured.
The Diagnostic: We don’t start with software; we start with your business model. We identify the "Shadow AI" risks and the "Creative Sludge" that is slowing your senior talent down.
The Deliverable: A high-impact roadmap that moves you from uncoordinated Adoption to a secure, human-led Transformation.
The Result: Clear ROI, plugged security gaps, and a team that finally knows how to use AI as an exoskeleton rather than a replacement.
By defining how GE HealthCare engages influential health system and technology audiences, we advanced its leadership in AI‑driven care transformation.
By reframing Komatsu as the customer-first challenger, we unlocked latent loyalty and delivered measurable brand momentum.
By architecting Medversation’s brand foundation, visual identity, and digital launch, we established it as the first credible bridge between healthcare practices and life sciences sales reps.