Strategy and creative are only as powerful as the people shaping them.
We are senior consultants delivering breakthrough brand strategy, insights, verbal strategy, and design
Novus means new. New clarity, new energy, new capabilities that scale fast.
Ellen Craven: Head of Strategy, Insights, and Innovation. Great brands aren’t accidental, they’re engineered. I’ve spent 30 years in design, strategy, insights, and innovation, helping brands like Intel, P&G, AirHeads, Kraft Foods, Pull-Ups, Philips, and numerous healthcare brands breakthrough instead of blending in.
I combine human and AI insights and creativity to sharpen positioning, uncover trends, and craft strategies that drive breakthrough brand experiences. I believe that strategy makes brands smart. Design makes them unforgettable. One without the other? It’s like peanut butter without jelly, a dog without zoomies, or a joke with no punchline.
Kenny Snowball: Head of Verbal and Visual Creative. Everything has a story. Whether driving awareness, capturing leads, or closing the deal, people respond to a great story. I’ve discovered and told the stories of brands like Kellogg’s, Luv’s, GE HealthCare, Cintas, Komatsu, Ethicon, and others through content strategy, design, and copy.
Experience has taught me that you can’t wait for tomorrow. You have to create it. I listen, I learn, and recreate myself, my positions, and my clients. Things don’t have to look a certain way. I’m on a first-name basis with emergent AI, and am a fearless adopter of new platforms, new processes, and new ways of looking at things.