ONGOING BRAND INTELLIGENCE

Not every organization can afford a full-time strategist or a large agency retainer. That does not mean they should operate without a strategic perspective.

Gartner forecasts over 30% of midsize enterprises will have at least one fractional executive by 2027, driven by AI-enabled flexibility.

Ongoing brand intelligence is a subscription-based service that helps organizations track trends, interpret market and cultural signals, and apply insight in ways that support real decisions.

Brand Novus does not simply deliver data or reports. We translate what we are seeing through the lens of your brand, your category, and your business context, so teams know what matters, what is noise, and what requires action.

Using secure, AI-enabled environments, we monitor cultural shifts, category movement, and emerging signals, then apply human judgment to make insights clear, relevant, and usable.

Brand Signal Monitor $4500 Quarterly

Who this is for
Small to mid-size teams who need orientation, not constant involvement.

Core job
Help teams distinguish signal from noise.

What you get

  • Ongoing monitoring of cultural, category, and competitive signals

  • Curated signal summaries at a predictable cadence

  • Clear filtering of what matters vs what does not

  • Brief written interpretation grounded in brand relevance

  • Delivered in a secure, AI-enabled environment

What this replaces

  • Trend reports no one finishes

  • Reactive Googling

  • Over-indexing on headlines

Intelligence Retainer $18,000 Quarterly

Who this is for
Leadership managing ongoing change.

Core job
Provide continuity, memory, and trusted judgment.

What you get

  • Everything in Brand Signal Monitor

  • Pressure-testing of key decisions or assumptions

  • Periodic working sessions or office hours

  • Priority access to strategic counsel

  • Ongoing decision support across initiatives

  • Strategic memory of what’s been decided and why

  • Support translating insight across teams

  • Advisory support during moments of change

What this replaces

  • Large agency retainers

  • Fragmented advisory relationships

  • Strategy drift over time

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