Human-led AI adoption that actually works.
We help leaders adopt AI in ways that keep human judgment in charge, embed ethics early, and reduce risk as adoption scales. Our frameworks are grounded in 30+ years of leading design thinking, innovation sprints, consumer behavior, and brand building (the strongest brands are also lived with their employees).
When AI adoption
is designed well, leaders see fewer stalled initiatives, clearer decision ownership, and more confidence across the entire organization.
Why AI adoption feels harder than it should.
On paper, AI adoption looks straightforward. In reality, it usually sounds more like this:
“We have tools, but no shared direction.”
“Everyone is experimenting, but nothing is sticking.”
“We’re spending on AI, but we can’t point to real ROI.”
“People worry AI will replace them, so they quietly resist using it.”
“The board wants AI, compliance wants proof, and we’re stuck in the middle.”
This is not a technology problem. It is a human design problem.
When organizations skip the work of framing, sensemaking, and alignment, AI simply accelerates confusion and chaos. When adoption is rushed, risk gets baked in early and is hard to undo later.
Built on years of design thinking and innovation work.
We did not arrive at AI adoption frameworks by chasing trends.
Brand Novus brings 30+ years of hands-on experience for Fortune 100 companies to start-ups across brand, product, service, and business innovation, supported by more than 70+ formal design thinking & sprint facilitation, accelerators, and a large toolbox of how to drive change with people.
We have worked inside organizations while new ways of working were being introduced, resisted, and ultimately adopted. AI adoption is not that different. It just raises the stakes.
“Technology does not change organizations. People do.” - Prosci Change Management
NOVA Protocol™ — Human-First AI Adoption
30+ years P&G/Kraft/Agencies + 70+ sessions prove: teams adopt when AI feels like "us".
Human-first AI adoption framework—turn AI chaos into confident adoption by aligning technology to your culture, workflows, and measurable outcomes.
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Engagement Options
-Fractional
-90 days 25-250 person teams
Two Types of SMB Leaders
• Teams using AI daily (40% adoption, 3x decisions)
• Teams with unused subscriptions (56% see zero ROI)
Which are you in 90 days?